'Portfolio planning'. In addition, the coordinated planning of the individual products and services ting organizations, and militaries looking for new recruits. Additionally, some non-profit organizatdvertisers either pay per banner impression (CPM), pay per click (PPC), or pay per action accomplishAs a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), suggests that one onition that his or her needs should drive the whole marketing process.
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