fers to the percentage to the entire universe while the target rating point refers to the percentageext messages is people can respond where they are, right now, stuck in traffic, sitting on the metroThe "dotcom" boom and bust of the late 90's saw significant attempts to develop a new retailing busiWarwick of the University of Reading, England is one of the leading'80:20 rule'. To achieve the maximum impact, the marketing plan must be clear, concise and simple. I
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