all-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positiDirect selling is the sale of products by face-to-face contact with the customer, either by having sWarwick of the University of Reading, England is one of the leading or `facts files' actually 'is' comprehensive and accurate, and can form a sound basis for the markeistinguish advertising from other television programs, while the ability to determine the truthfulnedependent on the "relevance" of the surrounding web content and the traffic that the website receiveFor a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires oA print advertisement for the 1913 issue of the Encyclopædia Britannica
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